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Every organization, regardless of size, should have a web site. A great deal more information can be provided on a web site then can be provided through printed material. A web site is also much more cost effective and affordable. The most effective marketing programs generally combine the limited use of print media with a web site. Web sites can be updated easily with in-depth information about the products and services your organization offers. Photographs and graphics can be utilized to illustrate and explain product features. Print and TV advertising, brochures and business cards should all contain your web site address and can be utilized to refer potential customers to your web site. A well designed web site also confers credibility and legitimacy on your organization. An initial web site should start off with five to seven pages and scale up as the business grows. An initial web site should contain information about the organization, the products and services that are offered and basic contact information. As product lines and service offerings expand, additional web pages can be added. Eventually, the site can become a fully functional e-commerce site where customers can order products and services directly form the web site and pay for them by credit card. We can design a professional looking and effective web site for you and teach members of your staff how to maintain and update it. Let us help you get started!
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Career North, LLC |